About Us

About Strobal

We import and distribute a large variety of ambient packed foods across the full spectrum of food sectors in the Middle East and Africa.

Strobal was formed by a group of individuals who are truly passionate about the food industry. The management team between them have over 60 years of experience in this industry, across several continents. As a result, we have very strong sourcing capabilities, a deep understanding of the logistics of importing and distributing food, the ability to understand the relevant market’s requirements, and the ability to penetrate markets with new brands and products.

We are very aware of changing market conditions and are able to react to these changes and the customers’ needs. We are continually updating our product range to adapt to ever-changing consumer demands and tastes, and are always looking to provide our customers with the ideal size or format for their business. We are also able to advise suppliers and brands on all aspects of entering one of our constantly-evolving markets, to ensure success.

We offer full distribution services, including palletised and loose FCLs, loose LCLs, palletised flat bed lorries and pallet service contracts.

The company’s headquarter is in Dubai.

Our Results

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Customers Served

Stratify provides comprehensive consultancy and training services, specializing

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Expert Team

Stratify provides comprehensive consultancy and training services, specializing

Our Mission

Our mission is to be an integral partner and key supplier to the food industry across the Middle East and Africa for quality products and brands.

What Makes Us Unique

By partnering with us you can guarantee:

We will always be transparent about the nature of our products and services. We also ensure that our products are ethically sourced and that our conduct towards all stakeholders is ethical and fair.

We strive to meet commitments and deadlines to all stakeholders and provide a consistent service, including consistent supply and sales efforts, which you can depend on.

We guarantee consistent and high-quality product and service standards as well as quality control processes. We implement rigorous quality assurance protocols to ensure that all products and services meet our company’s quality standards.

We have the expertise and facilities to source, develop, procure, import, export, warehouse and distribute a wide range of food products to fulfil our customer’s needs.

We have strong expertise in our markets, so understand exactly what the market requires and how new brands and products can enter the market and grow.

01

We’ll Visit You
at Home

We specialize in serving industries like healthcare, Computer Design.
02

Initial computer
Designs

We specialize in serving industries like healthcare, Computer Design.
03

Start the in-depth
design process

We specialize in serving industries like healthcare, Computer Design.
04

Assembly
Home

We specialize in serving industries like healthcare, Computer Design.

Note to manufacturers and brands

We partner with manufacturers across the globe. We consider ourselves to be a genuine partner rather than just a purchaser.

We proactively assist with, among other things:

01

Regulatory Compliance

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Certification

03

Labelling

04

Branding and Marketing

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Recipe Ajustment

06

Quality Control

07

Operational Improvements

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Logistics

We take a genuinely long-term view in relation to our partnerships and our partners’ products. We foster strong relationships with our suppliers.

We supply to all segments of the food industry, including wholesalers, distributors, retailers, HORECA and other manufacturers.

Note To Customers

We ensure that the products we distribute are of a great quality. Before partnering with any manufacturer, we diligence the company, its operations and sourcing and manufacturing process. We also continue to work with them to ensure consistent standards. We also aim to provide stability and reliability in our operations and supply.